hiring managers prefer linkedin

Posted by Patrick I on Jun 18th, 2009 | 5 comments home title

linked_in_logo A recent poll from Jump Start Social Media found that three-quarters of hiring managers use LinkedIn to research credentials of job candidates.

The poll, which was completed by Digital Brand Expressions and InterBiznet, surveyed 100 hiring managers at various sized companies on how they use social media in the hiring process.

Of the hiring managers surveyed, 75 percent said they use LinkedIn, 48 percent said they use Facebook and 26 percent said they use Twitter to research potential candidates before making a job offer. When it comes to sourcing candidates, 66 percent of hiring managers use LinkedIn, 23 percent use Facebook and 16 percent use Twitter.

“Social media is not only a great networking tool, it’s also a way for employers to perform reference checks on job candidates,” Veronica Fielding, president of Digital Brand Expressions, said. “Because LinkedIn is the most professionally oriented of the three, it tends to attract hiring managers who are doing due diligence.

“While social media sites are ideal ways of gaining more information on job candidates, hiring managers generally use job boards and more traditional methods of finding suitable resumes,” Fielding added. “Whether or not you are job hunting, you should be aware that your public profile is easily accessible so be sure to maintain a professional personal brand.

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