Your business card is crap!
This video really had me laughing out loud. And, while it is hard to believe that this guy is “for real”, he does make a valid point. As someone who frequently attends networking events and thus collects many cards, I will say that for the most cards of those in transition need a little work. While full color cards may lend an impression of creativity or flair, white space is functionally preferable so the recipient can jot notes.
I hope that you all get as much of a kick out this as I did:
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This guy is crap!
Here is why:
1. The purpose of the card is to further the business relationship. Card value is in the eye of the receiver. The people who use it to develop a relationship with him will do so because of what he is about, not because of his card’s appearance.
2. A card that does not fit into the Rolodex or other storage place is more likely to get tossed, not saved.
3. $4 is a heck of a lot to pay per card. Not practical for unemployed people who go to networking events.
4. The guy is egotistical. It’s rare to see a video that so inspires you NOT to work with someone.
I’m going to second everything Diana says. This guy is full of crap. As a receiver of a huge amount of business cards in my line of work, if your card doesn’t fit into my filing system. It gets put somewhere else. And then when I look for it to contact you for whatever reason and I can’t find it, YOU DON’T get the business call from me. The person who’s card is in my filing system gets the call from me. Flashy cards with photos and graphics and slick coatings mean nothing if the first impression of you and your work doesn’t come to mind when I need your service. You could have written your name on a slip of paper, and if your pitch was great enough for me to remember you when I need your service, you’ll get the call as long as I can find your number.
What a complete and utter jackass!
My question is this….my background (health care technologist) is VERY job specific however I am willing to change fields, what kind of card should I have? AND is it sooo bad to use vista.com and have their ‘free’ cards with their advertisement on the back? I have not been in the business world. Any input is appreciated!!
Kiki
So we shouldn’t invite this guy to speak at our next event?? Just kidding…although it would be amusing to have him on a panel discussion flanked by our esteemed experts…they would tear him up
If you rely on your card to carry your marketing message, then why should I listen to you? My time is worth more than your $4.00 card. I want you to impress me, not your card. That said, yes he is “full of himself”, and not much else.
This guy must have been into pop-up books as a kid. Who’s hear of a pop-up business card? Too big, would end up in recycling.
It would be entertaining to watch Jason in a discussion with him.
“Full of crap?” “Jackass?” “Full of himself?” Yes. All this and more.
And… Look how we’ve rewarded him. With attention. This is how people like him work. By getting under our skin. (His behavior also has something to do with winning the attraction of women, but we’ll leave that for another discussion.)
We love to hate him, and he knows that. He feeds off it.
He is dead wrong about one thing: It IS about being liked. When there are differing options, the business will always go to the person with whom you have the best relationship.
He claims to be able to “create crowds.” I think the volume of responses to this video has demonstrated that.
Everything that has been said about this guy is true!
But here we are, talking about him and his $4 card.
What does that say about us?
Some of the nicest “cards” people sent me were minibooks printed on reasonably priced stock. They told that told a story and as a writer I really appreciated that and kept them because these folks showed me the work and told me a story. Who doesn’t like a story? In fact, I should probably do it. I appreciated this video because it made me think.
For the 25 years he worked on developing his business card, he should have worked on his hair.
Someone needs to tell this guy that he wasted his money on his business cards. I am sure the printer who did the die cuts and foil stamping for this project is laughing all the way to the bank.
I heard there are some new safety risks when applying teflon. any insight?