GET: Educated, Visible, and Remembered
Most people want more money and I have yet to meet someone who says that they feel like they make too much. Money is not easy to make, and it takes hard work to get it. The technique E.V.R. is something that can help you succeed in anything that you do, both with your current job performance or to stand out during your next interview. I was originally introduced to the E.V.R. technique by Ed Slott, investment guru, at the 22nd Regional Conference of Northwestern Mutual Financial Network Representatives. E.V.R. is an acronym for the following system: Get Educated, Get Visible, and Get Remembered, and below is a summary of how this works with a few personal applications thrown in.
(E) Get Educated: Realize that the best investment you can make is in a professional education. No matter what industry you work in or what your product is, knowledge is power. It helps to know a little about a lot of things, so that you can follow a conversation wherever it goes. Business is serious, but people are not, so the quicker you can connect with someone on a personal level, the better off you will be. Education is a building block for this, and you will find that it is never a bad idea to become more educated.
(V) Get Visible: In the age of technology, this is not as hard as it sounds. Many people have told me that they are “not good at networking”, but the truth is, there is no secret at all. Just showing up is half the battle. There are at least 10-20 professional organizations that any person can be a member of at any given time based upon their experience, interests, etc… I find that the best strategy is to choose 5 or 6 organizations, and then go to every event. It works out to about 1-2 networking events a month, and 20-30 new contacts from each event. This can build you an organic network of professionals in all industries from which to stay in touch with. Soon, you will know most of the people in the room and begin to build solid relationships with likeminded professionals. Utilize LinkedIn, Facebook, Twitter, MySpace, Ziggs, Plaxo and other tools to keep in touch, and do not get lazy.
(R) Get Remembered: Be the best at what you do. Care the most and do not do what everyone else in your industry is doing. Make friends at every level, and keep in mind that it is what you say and do that will get you remembered. Once again, this is the baseline for being successful, because all things being considered, people want to do business with their friends. Anonymity does not work in business!
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